Interruptive Advertising

I think that interruptive advertising in television is something that most people can easily ignore. Although advertisements occur during their favorite show, they can always flip to another channel when it comes up. However, media is so advanced now; you don't even need a television to watch any shows. (This also means no TV advertisements.)

I have not turned on a television since winter break. This is because there are so many Internet websites that I can find my shows on (for example: Netflix, Hulu, YouTube, and even on the TV show's webpage). Because Netflix is a company that offers video streaming, I can watch everything on there without worrying about wasting time watching lame advertisements. Hulu and YouTube may have mandatory advertisements, but there is always a mute or "skip ad" button.

Because companies have realized that people can easily flip to another channel or click "skip ad," music stations like Pandora and Spotify have created their apps to prevent people from closing an ad. Even if you pause an ad on Spotify, it won't go anywhere unless you listen to the whole thing.

While thinking about interruptive advertisement on television, I can't remember any that has kept my attention. The only ones that I think are creative are the ones that are related to the television show that's being played.

While the San Francisco Giants baseball games are on television, I've noticed that some of the commercials are related to, or even feature, the players. Although this is a Toyota Camry commercial, Buster Posey (the catcher for SF Giants) is in it. The people watching the baseball game are probably not interested in the commercials that come between the games, but if the catcher of a baseball game is in the commercial, they probably wouldn't change the channel just yet.