Creative Advertising (ft. Escalators)

It gets harder and harder for people to notice advertisements now, so companies have gone to the extreme and thought out of the box. Instead of just having a printed ad on a black canvas, they are now involving the surroundings of where they want their ad to be placed. I think that an escalator is the perfect place to put an ad. If given the choice between walking the stairs or riding the escalator, everyone would choose the escalator (unless they're looking for a good workout.) For this post, I have gathered a bunch of advertisements that were featured on the escalator.

This is such a creative way of advertising Homer Simpson and the Simpsons movie. It is something that people will notice and remember forever. I think that good advertising makes someone either want to take a picture of it or talk about it. This is a good example of that. If I saw this escalator at the Westfield Valley Fair shopping center, I would want to ask people if they've seen it too!

I love this one because it plays with the yellow stripe on the side that alerts people when they're on the escalator. Because it is embedded on the stairs, it never ends, which represents the "long-lasting" power of this yellow highlighter.

I like that this Pantene ad blends in very well. It's not outrageous, but it's still noticeable by anyone going up or down the escalator. To me, this ad says that Pantene will keep your hair silky smooth and long. Although I have never seen this ad in real life, I can see this in a bus station, maybe Bart.

This McDonalds ad is a little different because it's directing those moving up the escalator towards the actual McDonalds. I don't know how well this works, but it certainly reminds you where it is in the mall.

This is a very creative way of advertising Apple apps. It proves that Apple iPhones can hold a lot of information and a lot of different apps! If I was riding this escalator and I saw an app that I didn't have, I would pull out my iPhone and search it up in the App Store. It is in the perfect place because there is nothing else to look at when you're on this escalator. It's eye-catching, especially with all the pretty and bright colors.

Companies are definitely challenged while creating these advertisements. They have to think about many different things, such as why someone would care to look at the advertisement, or how they can capture a viewer's attention.