Jeep Advertisement

For our Jeep advertisement, our main goal was to make the Jeep desirable for seniors ages 50-70. They are most interested in exploring, low fuel consumption, and safety features. In choosing the type of Jeep, my group and I decided on the Jeep Compass. We chose this because it offers the best mileage, which is what older folks care about.

For our television commercial advertisement, we decided to have three friends, one male and two females ages 50-70, begin in the Jeep Compass. While they are on their way to go hiking in a peaceful area outside of the city, they casually talk and exchange stories. There is music in the background. They're not out of the city yet, but one of them suddenly gets a phone call from their grandson. He's calling and asking his grandma to come pick him up. The driver turns around and the surroundings turn into a safari/jungle adventure. The streetlights become tangly branches, the cars in traffic become rhinos and wildebeest, and puddles turn into white water rapids. (All of these crazy events are seen from the windows of the car; the audience is watching it as if they were in the car.) After the crazy adventure, they end up in front of the grandson's school and all the music and thrilling "chase" stops. The grandma gets out of the car and walks slow-motion toward the school. The camera is focused on grandma walking away from the Jeep, while all the animals and adventure-themed setting is still there.

Through this commercial, viewers will believe that this Jeep can be used for both daily activities (like driving to school) and for exploring (like driving to go hiking or through terrains.)