Political Advertising: Surfrider Foundation

The Surfrider Foundation is "dedicated to the protection and enjoyment of the world's oceans, waves, and beaches." On their website, they have a toolbar at the top of the page that includes categories, one being "campaigns." There is a United States map that allows me to click on California, then "see campaigns." (Listed below is a screenshot of some of the active campaigns in California.)

Because we are researching local campaigns, I clicked on the "Pacific Grove Plastic Bag Ban" campaign. This campaign was created to ban using plastic bags to "reduce and prevent marine pollution." As of now, Monterey has banned single-use plastic bags.

Surfrider Foundation (Monterey Chapter) has created its own website. If people visit the website, they can find out when beach clean up days and meetings are.

One of the biggest things that Surfrider Foundation did was their "3 Second Movie Challenge." One year ago, Surfrider Foundation created a 3 Second Movie Challenge in which participants were to capture what water is in three seconds. This challenge was designed to raise awareness and "inspire change on world water day." The winner of the challenge was given a GoPro camera and other gadgets. I believe they are hosting this challenge every year now! Below is the video that Surfrider Foundation put together of the entries they received.

I think this is one of the biggest things that they've done to raise awareness. Not only is the video entertaining, but it's also educational and impactful.